CANTON, Mass., Nov. 23 /PRNewswire-FirstCall/ -- Avitar, Inc. (Amex: - ), the company that developed the world's first on-site oral test for drugs-of- abuse, today announced the launch of its new Web site (https://avitarinc.com). The site, which was designed in collaboration with Pixelgroove Interactive, contains general information on drug testing, as well as specific information on oral-based drug testing, updated information on Avitar Inc. and the Company's product portfolio.

"We are excited about the launch of the Web site because it is a valuable resource for managers who are concerned with the drugs-of-abuse problem among employees," said Peter Cholakis, Vice President of Marketing at Avitar. "The information contained in the site is informative and useful, and we hope it will further educate the public about the negative effects of drugs-of-abuse in the workplace. In addition, the Web site provides readers with details on ways to implement a successful drug testing policy."

    The resource section of the site contains:
    -- Facts and figures pertaining to drug abuse in the workplace
    -- Sample drug testing policies and information on instituting a drug
       testing program
    -- Individual state regulations governing drug testing programs
    -- Links to additional on-line resources

The Web site also includes background information on Avitar Inc., including: sections devoted to new and existing products, corporate news, management biographies and investor relations. The Web site can be found at https://avitarinc.com.

About Avitar

Avitar, Inc. develops, manufactures and markets innovative and proprietary products for the oral fluid diagnostic market as well as medical grade polyurethane foam. Oral fluid diagnostics includes the estimated $1.5 billion drugs-of-abuse testing market. Avitar's products include ORALscreen® the world's first non-invasive, rapid, on-site oral fluid test for drugs-of-abuse. Additionally, Avitar manufactures and markets HYDRASORB® an absorbent topical dressing for moderate to heavy exudating wounds. For more information, see Avitar's website at https://avitarinc.com.

About Pixelgroove Interactive

Pixelgroove Interactive is a privately held interactive marketing agency located in the Metropolitan Boston area offering website design, search engine marketing and strategic consulting services. Further information on Pixelgroove Interactive can be found at

Safe Harbor Statement. This release contains forward looking statements that are subject to risks and uncertainties including the development and marketing of new applications and other risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. In view of such risks and uncertainties, the Company's actual results could differ materially from those anticipated in such forward looking statements.

Peter Cholakis VP of Marketing Avitar Technologies, Inc.

Monica Pandolfi SHIFT Communications